Jack Dalrymple lives in the Greater Boston Area and is a Brand & Marketing Creative Services Consultant. Chief Marketing Officer at Bit Fry Game Studios, founder Cap And Cut, formerly Lead Editor and Technical Director at Warner Bros. | Media and Entertainment: Gaming Industry, Web3, Crypto, AI | Storytelling, Creative Services Team Builder, Go-To-Market Strategy
Innovative CMO and marketing executive with over 20 years of experience driving growth in gaming and tech industries. Pioneered Web3 integration in gaming, leading a successful NBA title rebrand with blockchain-based strategies and in-game NFT systems. Early AI adopter, enhancing ingame design and marketing pipelines. Expertise in building high-performing creative teams and developing comprehensive go-to-market strategies for AAA game titles, Web3 communities, and TGEs. Led 30+ product launches, consistently boosting user acquisition and community engagement. Combines strategic vision with hands-on technical expertise to transform marketing operations in rapidly evolving digital landscapes.
⊕ Innovative Digital Content & Creative Development
⊕ Strategic Marketing, Brand & Growth Leadership
⊕ Story-Driven Social & Influencer Marketing
⊕ High-Impact Digital Campaigns, PR & Earned Media
⊕ AI Driven Marketing & In-Game Optimization
⊕ Growth Initiatives & Revenue Generation
⊕ Strategic Partnerships & Licensing
⊕ Building Scalable In-House Creative Studios
Led marketing and game development for a Web3 rebrand and launch of the successful Web2 NBA game title.
⊕ Established Web3 marketing strategies in coordination with layer-2 partners, leagues, and guilds to connect with consumers and drive revenue using Web3 gaming, with a potential token offering and in-game utility NFT sales
⊕ Revitalized global brand strategy for rebrand and launch of the NBA title, defining brand positioning, identity and voice, PR beats, marcomm reboot, grassroots approach, content roadmap, social media and digital strategy, resulting in +7k discord signups in 2 days and +43k newsletter/wishlist signup in 30 days
⊕ Directed and scaled internal and external development teams integrating AI, establishing Web3 gameloop, gameplay design, economy development, NFT gearing system/revenue strategy, and UGC platform design
Managed marketing, licensing and business development initiatives for 2 product launches while partnering with Apple and the NBA, NFL, MLB, NHL, WNBA, WWE and USWNT to launch the first-ever officially licensed video game franchise to feature cross-branded professional athletes playing across sports in the Ultimate Rivals™ universe.
⊕ Built culture and led a cross-functional team of 8 people across marketing and growth disciplines including brand and performance marketing, content, social/earned media, influencer marketing, SEO/SEM, consumer insights, BI/analytics, licensing, esports, agency relations, P&L management, and business development
⊕ Developed and implemented go-to-market strategy in partnership with Apple +$35M marketing budget, merchandising and promotional calendar, public relations, media planning, creative development, social media, story development, influencer marketing, highlight athlete management, and agency management; resulting in +850k installs
⊕ Directed and scaled creative and technical internal teams with a deep focus on mentoring, culture, and professional development, resulting in hitting accelerated targets while having 100% retention of talent
⊕ Recruited a team of 5, including broadcasters and video production artists to maximize marketing opportunities; while providing data-driven insights and guidance to measure ROI and optimize performance
⊕ Conceptualized and applied innovative go-to-market strategies and content including in product advertising, earned media, experiential marketing, social, and digital brand activations to ensure maximum market share
⊕ Controlled budgets across agencies; oversaw and executed on the development of all brand assets from concept to creative, including design direction, digital campaigns, influencer recruitment, and event planning
⊕ Coordinated across teams to develop and improve materials for business development and commercial proposals to prospective partners, including green-light, licensor, investor, and publisher pitches
⊕ Defined brand identity for the studio; created logo design and brand guidelines
⊕ Architected and maintained technical operations of the video production studio and workstations
⊕ Produced trailers, pitch presentations, and business development content leading to 2 green-lit Apple titles
Drove business development and content creation for a boutique agency to develop 10+ full brand designs for startups and produce 95+ best-in-class creative pieces in a wide scope of art styles for SMBs and Fortune 500s.
⊕ Cultivated business relationships with key clients by problem-solving at the executive level
⊕ Innovated existing and developed new brand and marketing strategies and campaigns
⊕ Created pitches, media, and marketing collateral to engage consumers and serve clients
⊕ Instituted workflows and guided creative for T-shaped teams from project conception through delivery
Led a 5-person team over a 10 year period to create 265 AAA marketing videos and trailers in 9 languages with over 9 million views online and media for green-light pitches and consumer engagement of DC Comics’ Infinite Crisis™, The Lord of the Rings Online™, Dungeons & Dragons Online™, Asheron's Call®, and The Game of Thrones™.
⊕ Supervised the Cinematics Department, mentored and critiqued artists, and produced trailers
⊕ Established a streamlined archiving system for over 95 TB of projects and data saving $25k+/yearly
⊕ Revised designs of high priority executive projects, pitches, and presentations achieving 4 green-lit projects
⊕ Incorporated proprietary game engine to create unique and compelling cinematic assets and trailers
⊕ Liaised as primary point of contact between execs, marketing, and development teams
⊕ Designed motion graphics: UI, UX, logo animations, title designs, and lower thirds
20+ years of experience developing and executing GTM strategies, resulting in highly engaged brand communities.
Culture-first team building, creating efficient processes for sustainable high-quality creative output.
Sharp creative direction and production skills, ensuring meticulous attention to detail across all brand touchpoints.
• Available for Video Production of Game Trailers, Teasers, Pitch Videos, Marketing Videos, Kickstarter Videos, and Community Show Development
• Available Worldwide for Remote or On-Location Game Capture or Live Video Feed Capture with our state of the art equipment and delivering 4K Uncompressed, Apple ProRes 422 (HQ) or H.265 format files at the end of each session
• Available for Technical Consultations for studio upgrades and build-outs
• Available for Branding Consultations and Go-To-Market Strategy Planning
Fees are calculated on a per session basis through Cap And Cut.
Book a 1 Hour Paid Consultation Here - Transform Your Brand, Maximize Your Impact, and Achieve Your Mission with Expert Marketing Strategies and Creative Design.