Innovative CMO and creative leader with 20+ years in gaming and tech, pioneering Web3 and AI integration. Expert in building high-performance teams and crafting compelling narratives across digital landscapes. Seasoned in developing go-to-market strategies for AAA game titles, Web3 communities, and emerging technologies.
Jack Dalrymple lives in the Greater Boston Area and is a Brand & Marketing Creative Services Consultant. Chief Marketing Officer at Bit Fry Game Studios, founder Cap And Cut, formerly Lead Editor and Technical Director at Warner Bros. | Media and Entertainment: Gaming Industry, Web3, Crypto, AI | Storytelling, Creative Services Team Builder, Go-To-Market Strategy
Innovative CMO and marketing executive with 20+ years of experience scaling creative teams and driving growth for gaming and technology brands. Led 30+ successful product launches including AAA game titles and web3 products, most notably leading the web3 transformation and rebrand of an NBA gaming franchise. Expertise in developing gamified, community-first GTM strategies that drive user acquisition and engagement. Strong track record of building high-performing creative teams and managing complex stakeholder relationships across licensed IPs, major sports leagues, platforms, and emerging technology partners while delivering measurable growth outcomes.
⊕ Community-First Marketing & Growth Strategy
⊕ Creative Direction & Team Leadership
⊕ Web2 & Web3 Product Launch Strategy
⊕ Influencer Marketing & Brand Activations
⊕ AI-Enhanced Marketing & In-Game Innovation
⊕ Growth & Revenue Strategy Development
⊕ Strategic Partnerships & Licensing
⊕ High-Performance Creative Team Building
Bit Fry Game Studios - Portsmouth, NH
CMO, Executive Producer, Board Member
Led marketing and game development for a Web3 rebrand and launch of the successful Web2 NBA game title.
⊕ Established Web3 marketing strategies in coordination with layer-2 partners, leagues, and guilds to connect with consumers and drive revenue using Web3 gaming, with a potential token offering and in-game utility NFT sales
⊕ Revitalized global brand strategy for rebrand and launch of the NBA title, defining brand positioning, identity and voice, PR beats, marcomm reboot, grassroots approach, content roadmap, social media and digital strategy, resulting in +7k discord signups in 2 days and +43k newsletter/wishlist signup in 30 days
⊕ Directed and scaled internal and external development teams integrating AI, establishing Web3 gameloop, gameplay design, economy development, NFT gearing system/revenue strategy, and UGC platform design
Chief Marketing Officer
Managed marketing, licensing and business development initiatives for 2 product launches while partnering with Apple and the NBA, NFL, MLB, NHL, WNBA, WWE and USWNT to launch the first-ever officially licensed video game franchise to feature cross-branded professional athletes playing across sports in the Ultimate Rivals™ universe.
⊕ Built culture and led a cross-functional team of 8 people across marketing and growth disciplines including brand and performance marketing, content, social/earned media, influencer marketing, SEO/SEM, consumer insights, BI/analytics, licensing, esports, agency relations, P&L management, and business development
⊕ Developed and implemented go-to-market strategy in partnership with Apple +$35M marketing budget, merchandising and promotional calendar, public relations, media planning, creative development, social media, story development, influencer marketing, highlight athlete management, and agency management; resulting in +850k installs
⊕ Directed and scaled creative and technical internal teams with a deep focus on mentoring, culture, and professional development, resulting in hitting accelerated targets while having 100% retention of talent
Senior Vice President of Marketing
⊕ Recruited a team of 5, including broadcasters and video production artists to maximize marketing opportunities; while providing data-driven insights and guidance to measure ROI and optimize performance
⊕ Conceptualized and applied innovative go-to-market strategies and content including in product advertising, earned media, experiential marketing, social, and digital brand activations to ensure maximum market share
⊕ Controlled budgets across agencies; oversaw and executed on the development of all brand assets from concept to creative, including design direction, digital campaigns, influencer recruitment, and event planning
⊕ Coordinated across teams to develop and improve materials for business development and commercial proposals to prospective partners, including green-light, licensor, investor, and publisher pitches
Cap And Cut - Boston, MA
Drove business development and content creation for a boutique agency to develop 10+ full brand designs for startups and produce 95+ best-in-class creative pieces in a wide scope of art styles for SMBs and Fortune 500s.
VP of Business Development and Creative Content
⊕ Cultivated business relationships with key clients by problem-solving at the executive level
⊕ Innovated existing and developed new brand and marketing strategies and campaigns
⊕ Created pitches, media, and marketing collateral to engage consumers and serve clients
⊕ Instituted workflows and guided creative for T-shaped teams from project conception through delivery
Warner Bros. - Needham, MA
Led a 5-person team over a 10 year period to create 265 AAA marketing videos and trailers in 9 languages with over 9 million views online and media for green-light pitches and consumer engagement of DC Comics’ Infinite Crisis™, The Lord of the Rings Online™, Dungeons & Dragons Online™, Asheron's Call®, and The Game of Thrones™.
Lead Editor, Technical Director
⊕ Supervised the Cinematics Department, mentored and critiqued artists, and produced trailers
⊕ Established a streamlined archiving system for over 95 TB of projects and data saving $25k+/yearly
⊕ Revised designs of high priority executive projects, pitches, and presentations achieving 4 green-lit projects
Turbine Games - Warner Bros. Studio - Westwood, MA
Senior Video Editor
⊕ Incorporated proprietary game engine to create unique and compelling cinematic assets and trailers
⊕ Liaised as primary point of contact between execs, marketing, and development teams
⊕ Designed motion graphics: UI, UX, logo animations, title designs, and lower thirds
Launches
Delivered
Views
Industry
20+ years of experience developing and executing GTM strategies, resulting in highly engaged brand communities.
Culture-first team building, creating efficient processes for sustainable high-quality creative output.
Sharp creative direction and production skills, ensuring meticulous attention to detail across all brand touchpoints.
• PLAYER ACQUISITION & MARKETING: User Acquisition (UA) & Wallet-First Strategy, LiveOps Monetization & Player Retention, Community-Driven Growth, Influencer & Content Marketing, OKR Alignment & KPI Optimization, A/B Testing & Data Analytics.
• GAME DEVELOPMENT & PRODUCTION: Roadmap & Production Pipeline Management, AAA, Indie & Mobile Development, Asset Management & Creative Direction, Cross-Platform Distribution Strategy, External Development & Co-Dev Relations, AI-Enhanced Game Innovation.
• BUSINESS DEVELOPMENT: First-Party & Third-Party Relations, IP Development & Licensing, Strategic Partnerships & Publisher Relations, Market Segmentation & Competitive Analysis, Industry Benchmarking & Market Penetration.
• WEB3 & EMERGING TECH: Multi-Layer Ecosystem Leadership (Layer-1: Ethereum, Solana, Flow; Layer-2: Immutable X, Polygon), Token Economics & DAO Governance, NFT Marketplace Partnerships & GameFi Monetization, AI-Driven Insights & Automation, Web2-to-Web3 Transition & Regulatory Compliance, Metaverse Ecosystem Growth & Interoperable IP Strategy, Web3 Studio Scaling & Remote Team Leadership.
Harvard Business School
SPARK Entrepreneurship
Design by Edward Tufte
Presenting Data and Information
Pixar Story
Character/Animation Masterclass
Funding Strategy and Brand Identity - Larry Rowbs Foundation, Uganda, Africa
Guest Lecturer and Mentor - MassDiGi, Worcester, MA
Mentor - Becker College, Worcester, MA
Brand Identity, Class Identity Toolkit, and Launch Campaign - GGJ NEXT, San Luis Obispo, CA
Event Branding and Video Package - Global Game Jam, San Luis Obispo, CA
Guest Lecturer - Northeastern University, Boston, MA
Alice's Lullaby©
Infinite Victory™
Ultimate Rivals™: The Court
Ultimate Rivals™: The Rink
Albino Lullaby©
Dungeons & Dragons Online®: Stormreach™
DC Comics©: Infinite Crisis©
Dungeons & Dragons Online®: The Shadowfell Conspiracy™
The Lord of the Rings Online™: Helm's Deep™
Chivalry: Medieval Warfare
Dungeons & Dragons Online®: Menace of the Underdark™
The Lord of the Rings Online™: Riders of Rohan™
The Lord of the Rings Online™: Rise of Isengard™
The Lord of the Rings Online™: Free-to-Play
Dungeons & Dragons Online®: Free-to-Play
The Lord of the Rings Online™: Siege of Mirkwood™
The Lord of the Rings Online™: Mines of Moria™
The Lord of the Rings Online™: Shadows of Angmar™
Phone
Boston, MA 02109
Address
Telegram
Contact me
CMO & creative strategist who scales brands that deeply engage Gen Z and younger Millennials — leveraging community-first marketing, gamification, and culture to drive measurable growth, brand advocacy, and multimillion-dollar impact in web2 and web3 landscapes. As a marketing strategist and growth leader, I build and lead high-performing teams that turn passive audiences into active brand champions through interactive experiences, data-driven community building, and innovative engagement models.
Always open to connecting — let’s chat about how we can build something great together.
Creative production available on a per session basis through Cap And Cut.
Book a 1 Hour Paid Consultation Here - Transform Your Brand, Maximize Your Impact, and Achieve Your Mission with Expert Marketing Strategies and Creative Design.
